Big Bowl Vote

February 12, 2016

(COLUMBUS, OH) – According to Nielsen, Super Bowl 50 was the third highest watched U.S. broadcast in history, with an average of 111.9 million viewers tuning in to watch the Denver Broncos defeat the Carolina Panthers and also seeing what advertisers had in store for the famous Super Bowl commercials. However, individuals, especially youth, tuned in for the commercials as much as they did for the game.

Nearly ten thousand middle and high school students representing 20 states responded to the survey and indicated that the “Ultrasound Baby” commercial by Doritos was the favorite commercial by both high school and middle school students, as well as the number one most recalled brand.

A troubling trend was that two of the top five most-recalled commercials by middle and high-school students were alcohol ads.  Research shows the negative impact alcohol advertising has on youth. The Center for Alcohol Marketing and Youth from the Bloomberg School of Medicine at John’s Hopkins quoted a national study from 2006 that showed that the greater exposure to alcohol advertising contributed to a rise in underage drinking.

“The Super Bowl commercials were certainly watched and remembered by youth across the nation. Advertising has a powerful impact on our society and our youth,” said Marcie Seidel, Executive Director of Drug Free Action Alliance. “This survey has consistently shown over many years, that Super Bowl alcohol advertising and brands are easily recalled by children.”

According to the Pacific Institute of Research and Evaluation, underage drinking cost society $25.1 billion dollars in 2010 in lost work and medical costs. Also, youth drinking is a key factor in the three most common reasons for death among young people – homicide, suicide and unintentional injury.

The Big Bowl Vote is a simple, three-question, student questionnaire given Monday morning following the Super Bowl, where middle and high school students shared their thoughts on what advertisements they remember seeing and which commercial takes their top vote.

Drug Free Action Alliance is a non-profit organization leading the way in promoting healthy lives through the prevention of substance abuse and related problems. Programs and initiatives include Buzzkill, Parents Who Host, Lose the Most, Know!, Ohio Center for Coalition Excellence, The Ohio G.A.P. Network, the Ohio College Initiative to Reduce High-Risk Drinking, the Ohio Youth Led Prevention Network and the Ohio Problem Gambling Prevention Resource Center. For more information on Drug Free Action Alliance, please visit


Top 10 FAVORITE Commercials of Middle School Students

  1. Doritos – Ultrasound Baby
  2. Mountain Dew – Puppy, Monkey, Baby
  3. Heinz – Wiener Dogs Across Field
  4. T-Mobile – Featuring Drake
  5. Toyota Prius – Bank Robber Chase
  6. Coke – Marvel Comics
  7. Skittles – Steven Tyler
  8. T-Mobile – Steve Harvey
  9. Honda Ridgeline – Singing Sheep
  10. Buick Convertible – Wedding w/ Odell Beckham Jr.

Top 10 Most RECALLED Brands of Middle School Students

  1. Doritos
  2. Mountain Dew
  3. Budweiser
  4. Bud Light
  5. Pepsi
  6. Heinz
  7. Coca-Cola
  8. Toyota
  9. Skittles
  10. Snickers

Top 10 FAVORITE Commercials of High School Students

  1. Doritos – Ultrasound Baby
  2. Mountain Dew – Puppy, Monkey, Baby
  3. Heinz – Wiener Dogs Across Field
  4. Budweiser – Not Backing Down
  5. T-Mobile – Steve Harvey
  6. Honda Ridgeline – Singing Sheep
  7. Bud Light – Seth and Amy / Bud Light Political Party
  8. Hyundai – Ryanville (Ryan Reynolds)
  9. Coke – Marvel Comics
  10. Toyota Prius – Bank Robber Chase

Top 10 Most RECALLED Brands of High School Students

  1. Doritos
  2. Mountain Dew
  3. Pepsi
  4. Budweiser
  5. Bud Light
  6. Heinz
  7. T-Mobile
  8. Toyota
  9. Coca-Cola
  10. Skittles